Changing lives one community at a time

Our Founder: Kelebogile Molopyane

Kelebogile Molopyane was a seasoned Entrepreneur, Mindset Coach, and CEO of AB4IR. With over 20 years of experience in enterprise development and 14 years in professional coaching, she played a crucial role in establishing business incubators across South Africa. Holding an MBA, Ms. Molopyane was passionate about enterprise and people development, embodying the motto “be the change she wanted to see.”

Our Mission

We empower disadvantaged communities through Digital Creative Innovations and Business Incubation.

Our Vision

To create a pool of highly innovative entrepreneurs derived from disadvantaged communities in the continent to become global players in the digital creative economy.

Our Objectives

Bridge the digital and gender divide through technology, innovation, and business incubation interventions.
Unlock the value and opportunities through creating awareness within the digital creative industries.
Introduce creative industries as a lucrative business opportunity and career.
Leverage on existing ecosystems to sustain start-up entrepreneurs.
Drive research and development in the digital creative sector.

Our Values

Customer-first – Creating a lift as you rise atmosphere
Ubuntu – It takes a village
Respect – It all starts with the self
Integrity – Personnel with good moral compasses (We are our word)
Optimism – Failure is just an early attempt at success
Unwavering – Constant as the Northern star
Satisfactory – Your success is our success

Partners & Stakeholders